Spelling counts.

I just saw an ad on my phone for "Jhonny Carson DVDs".

Now for those of you tooo young to remember, Johnny Carson (not Jhonny Carson) was the host of the Tonight Show. He wasn’t the first; that would be Jack Paar I believe, though that was before my time. Though he was the second host, for my generation he was the Tonight Show. Jay Leno was just an occasional guest.

He was funny, with a unique delivery, and he had no problem making fun of himself. I would probably enjoy his DVDs.

But if you aren’t smart enough to spell his name correctly, I’m not likely to trust you enough to buy something from you.

Spelling always counts.

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