And that Buick is as good as your BMW.

Apologies to Don Dodge, but this isn’t exactly going to shift customers from Google to Live Search:

This experience matches what I have been seeing for the past 6 to 12 months when comparing search results. Live Search is as good as Google, and in some cases better.

Microsoft has been working on this for years, and "in some cases better" just isn’t going to make people switch. The change would have to be incredible – like an order of magnitude better – to make people give up an entrenched tool like Google.

Just as surveys may show that the Buick is every bit as good as a BMW, perception still leads people to choose the BMW.

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