The rise of social gaming.

Welcome to the social. Game, that is:

Social games might be multiplayer games that you can play with friends on your favorite social network. But some companies are looking to those free casual games as being a core component of something bigger — and a revenue-generating business, too. Companies like Mytopia and J2Play are building communities around the games, and spanning multiple social networks, which means that you can play games or issue challenges to your friends across different networks. And in a world of applications that grows more crowded every day, it provides an opportunity to discover new games.

Read the whole thing over at The Industry Standard.

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