It’s not just a lack of compelling features that are keeping people from buying new software. It’s also a fear of change. Customers are forced to abandon old processes and relearn new software as it changes substantially from version to version — for instance, Office 2007 users were presented with a distracting "ribbon" interface for commonly used commands, instead of the tried-and-true drop-down menus at the top of an open window. Consumers buying new software also have to worry about unknown bugs and performance issues.
Are you rushing to upgrade your software to the latest and greatest? Or are you just fine with what you have right now?
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