“Free” Can Disrupt Your Business

My latest column at The Industry Standard is up:

“Free” is disruptive. It can create value. User generated content, in the form of videos provided for free by users to YouTube, created a valuation of $1.65 billion when they were purchased by Google. Or it can destroy value. The easy availability of free music, though not always legal, has decimated the music business.

You can read the whole thing here.

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