Reading Andrea Learned’s comments about investing "like a girl" got me thinking about my previous post about sk*rt as "Digg for women". I’m finding sk*rt pretty useful. Right after I wrote about it a male friend of mine twittered to thank me as he had found sleeves for glass baby bottles on the site. Oh and he does the dishes too.
So far, two men have found Digg for women useful. So why do we insist on describing it on a gender basis?
Digg isn’t for men; Digg is essentially for geeks. sk*rt isn’t just for women. sk*rt seems to be useful to anyone, but probably not to geeks. It addresses a different audience to be sure, but I can’t see why we would suggest that audience is limited to women.
Maybe we can call it Digg for normal people. Oh, and me too.
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