Unpredictable. Unfocused. Just like life.

In an article in my local paper about potentially deceptive "green" labels, I caught the following quote:

"Consumers need to weed out the truth, but consumers are also pressed for time,'' said St. Jacques. "So the best advice is to shop locally whenever you can. That way you keep the profits in your own community rather than shipping them off to head office somewhere in the U.S. It also means you can have a dialogue with the store owner and really know if the business is green or just greenwashing.'' [emphasis mine]

Yes, because all local companies are good while all head offices in the US are inherently evil.And an article about deceptive marketing has become an article about where the profits go, as opposed to how to weed out the truth about green-ness. If the products are not deceptive, why does it matter where the profits go?

That wasn't the best part though. This was my favorite:

With the "alternative land use services'' concept, farmers, who own large swaths of land, can produce environmental products such as clean air, greenhouse gas reductions and clean water to protect fish, wildlife and pastoral landscapes on top of the crops they grow -- and be paid for it.

Farmers can now actually produce clear air and water - though I'm not sure how anyone can do that - and get paid for it.