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A new logo.
Yes they are a $16 billion dollar company, but this is the company that owned the photocopier market and lost it. They created the mouse and the graphical user interface among numerous other things and failed to capitalize on them.
If you aren't in the document printing - err, document management - market, then when was the last time you heard of Xerox?Is a new logo going to suddenly make them relevant again?
Can you even recall what the old logo looked like?
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