If every person that bought a new car was forced to buy Michelin tires – with no choice in the matter – then Michelin’s quarterly numbers would look pretty good. The same thing would happen for Duracell if every new new battery-powered device came exclusively with their batteries.
So why are folks like Mathew Ingram surprised that Microsoft had a good quarter with 88 million copies of Vista sold? I went to look at new PCs recently until I realized that I would have no choice but to get Windows Vista on that PC. There wasn’t the slightest concern for my needs – it was Vista or nothing.
And those computers came with a particular version of Vista. If I wanted more functionality then I could pay more to upgrade or to buy a whole new copy. Then I’m faced with having to getting update drivers (if they even exist) for my other equipment. And having features turned off if I do something Microsoft doesn’t like with MY computer.Perhaps that is why they’ve been forced to provide a downgrade path back to XP, but only if you paid for a "better" version.
Microsoft simply used its monopoly power to force retailers to buy 88 million copies of their product. And then they raked in the money.
If I was Microsoft, I’d be concerned about the fact that Mac shipments have grown 34% year over year.Because that means that something is driving people to change platforms completely. I switched two years ago, and I can’t imagine ever going back.
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