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Make my life easy.
A copy of the Crackle Newsletter arrived in my email inbox this week announcing that the former video site Grouper was now called Crackle. So I clicked on a link to see what it was about only to find out that I needed to download the newest Flash player plugin. This happened in both Camino and Firefox, even though I'm reasonably sure that I have already downloaded the latest player.
Sites like Google and YouTube have raised the bar for video sites in general. Every video just plays.
Unless you can articulate some great new benefit for me - and Crackle doesn't - then telling me I need new software just means that I won't be using your site until I get around to downloading the new software. And by then I'll probably have forgotten, so you blew your chance to make a good impression.
The lesson? Don't make me work harder than the market leaders do.Make my life easy.
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