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Going the extra inch for the customer.
I noticed an advertisement on television the other night. As a favor to their customers, RBC, a Canadian bank, will waive their portion of the transaction fee to use another bank's ATM up to three times a month.
Customers will still of course be paying up to $0.45 per transaction to withdraw their own money electronically with no human interaction, which of course costs more.
Isn't that nice?
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