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Watching less TV.
LostRemote notes a story about a substantial decline in the number of television viewers:
Quoting now from an AP story today: “In TV’s worst spring in recent memory, a startling number of Americans drifted away from television the past two months: More than 2.5 million fewer people were watching ABC, CBS, NBC and Fox than at the same time last year, statistics show.” Everyone has a theory: early start to Daylight Savings Time, poor measurement of DVRs, boring TV shows and broader availability of video online. All of these likely have an impact. The bottom line is that these declines will have a significant impact.
I've noticed this myself.I used to be a television addict. I'm talking 5-8 hours per night. Sure I was doing other things at the same time, but the television was on every night sometimes until 2 or 3 am while I worked.
But this year things have changed. I don't enjoy reality shows, haven't watched Lost, and gave up on Jericho when it become to difficult to follow. There have been entire months of reruns interspersed with the occasional new epidode, to the point where I now only bother to plan to watch television on Mondays and Thursdays. The rest of the time TiVo captures shows for me so that I can watch them when nothing else decent is on, which is frequently.
If they can alientate me, a ridiculously insistent viewer, then what hope do they have to keep the more fickle viewer? People now realize that they have a lot more control over their entertainment and when and how they get it. That means that the networks can't assume that people will sit back and take what they dish out.
Tip of the hat to Rob Hyndman.
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