Unpredictable. Unfocused. Just like life.

Television advertising rates are set based on two "sweeps" months - November and February - when the networks put on their best new shows, with no reruns. Then after those months viewers are inundated with reruns of their favorite shows.

For example, in the past five weeks there has been exactly one new Grey's Anatomy episode.

Three weeks ago a new show named October Road debuted. At the end of the show the network had the audacity to advertise that next week's episode would be an all new October Road. What, as opposed to a rerun of the only episode ever?

So do television advertisers realize that they are getting screwed by being charged ad rates based on maximum viewership during the only time when there are actually viewers watching? And that the audience will drop the very next week when the reruns are aired?