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When inspiration meets passion.
Seth Godin defines Mashup:
When a DJ takes two records and melds and mixes them into something new, that's a mashup. When an Obama supporter takes a twenty year old commercial and splices it with some campaign footage, that's a mashup too. Online services can be mashups as well, like the Google search box on the bottom of this page.
A mashup is more than just the end result though. It is what happens when inspiration is combined with passion.It is the ultimate compliment. It means that you have affected your audience to the point that they become involved; they willfully volunteer their time and skills to build something unique.
I don't understand why anyone (for example record companies) would ever fight something like this.At the least it promotes the root ideas. At its best it inspires others.
A mashup is truly greater than the sum of its parts. The people that create mashups are your ultimate fans. Now that you have a way to recognize them you should reward them and encourage others.
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