Rethinking my American Girl Place purchases.
My wife collects dolls and shops at American Girl Place. We've bought gifts for our goddaughter there. But I'm rethinking that based on what seems to be an incredibly stupid customer service mistake concerning a little girl.
From The Consumerist:
American Girl Place Mocks 6 Year-Old For Having A Doll From Target, Refuses To Style The Doll's HairThis story is just heartbreaking. We feel really, really bad for this little girl. Etta saved all her money and purchased a pretty doll from Target named Gracie. When she was invited by her friend to bring her doll to American Girl Place for a "doll hairstyle" she was thrilled...until the stylist chided her for not having a "real" doll and refused her business.
I understand that American Girl Place is in business to make money, and they make plenty. But they are also in the business of creating fantasies for little girls (and big ones). They shattered that image for this little girl, certainly losing her as a future customer. And for what? Because she hadn't bought one of their overpriced dolls? They would have still gotten their $20 styling fee.
Of course the saddest part of the article is the comments from the other moms:
One mom just smiled and said "Well, American Girl Dolls aren't for everyone, you know." A sentence cleverly crafted to make Etta feel like someone cared about her but also to be aware that she really didn't belong there in your fancy store with the other, richer, better girls. How compassionate!
Well that just isn't the kind of store that I want to deal with. I think I'll start shopping at Target.
Just a suggestion to the folks at American Girl Place, but this is probably something you want to fix quickly.
Powered by Bleezer

