Unpredictable. Unfocused. Just like life.

Every day the recall of pet food expands:

Another brand of pet food is being recalled amid contamination fears.

Purina says a limited amount of the food contains a wheat gluten from China that was found to be contaminated with a chemical found in plastics and pesticides.

Late yesterday, a dry cat food was added to the list of recalled items for the first time. Hill's Pet Nutrition said its Prescription Diet m/d Feline dry food also included the tainted wheat gluten.

Menu Foods, the manufacturer of these pet food brands, seems unable to catch a break as the news gets worse every day. And their web page isn't very helpful. If you don't know enough to click on the words "RECALL INFORMATION I" - the only words on the page - then you get nothing. No suggestion of any kind that the company is even concerned or sympathetic about the situation, unless you read pretty far into their press releases.

So how does the company recover from this? They can lay blame on suppliers all they want, but they have clearly lost the public's trust.

The CEO says the product is safe:

“Our products are safe. We continue to engage in the highest levels of monitoring and testing in the pet food industry. These tests will be expanded as a result of this experience,” said Henderson.

At this point would you believe him?