Be different.
What do you do that makes you stand out? That makes you different than anyone else?
I know the cashiers in my supermarket by name. I know the folks who serve me coffee in the morning by name. I just try to treat people the way I'd want to be treated. And they always return the favor.
I start conversations in elevators too. And I listen to people. I make it a point to listen.
It's amazing how little it really takes to be different. And more memorable as a result.
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