Unpredictable. Unfocused. Just like life.

No it isn't really about sex. It might be more aptly titled gender ID, but this BBC quiz determines whether your brain works more like a female or a male. I took the quiz and apparently I have a balanced male/female brain.

I came upon the quiz via a blog post by Andrea Learned asking if your brain makes it easy for you to market to women. I guess this means that I should be capable of empathizing with women to get my marketing message across.

At least I've never thought of using women in bikinis to market anything. Of course, I'm not sure that would actually help to sell more software to men or women, so perhaps that's a poor example.

I like Andrea's idea though. I've noticed that men and women tend to approach marketing very differently. Men tend to tell you why you need the product, while women generally try to understand what you need first, and then explain the product. Of course I am wildly generalizing here, but it seems to me that if you want to market to women it would be a good idea to understand what they actually need.