Unpredictable. Unfocused. Just like life.

Robert Scoble notes why negative blogs are more popular than positive ones:

Seshadri PV asks a good question: why don’t the more than 3,100 Microsoft employee blogs get more attention, on balance, than Mini-Microsoft?

Human nature. We like shit disturbers more than we like people who are calm, rational, nice, and who post code on their blogs.

But Robert's blog is more popular than Mini-Microsoft, which refutes that thought.

The truth is that like marketers, most company bloggers tow the company lineon their blogs. The difference with Robert and Mini-Microsoft is that they aren't afraid to challenge the company line: well maybe Mini-Microsoft is a bit. It is that tidbit of unbiased and incisive analysis that readers enjoy, and that is why those blogs, positive or negative, are so widely read.

Code samples and the like are useful to the few that need those code samples, but Robert's or Mini-Microsoft's differing musings about how Microsoft could improve.

By the way Robert, is the deck is indeed stacked against Microsoft, it is they who stacked the deck that way by trying to crush competition in every market, rather than concentrating on building a few really excellent products.Microsoft will eventually get it right, but the resulting casualties are unacceptable.