I’ve been hearing about Snakes On A Plane for months now, so overhyped on the internet that it has become a parody of itself. But a couple of weeks ago it became all too clear the I live in the rarefied atmosphere of that echo chamber that Rick Segal is always talking about.
At a cottage with several friends and relatives I happened to mention SOAP, and the only ones who knew about it were my son and my friend Matt, who like me is a
dysfunctional frequent internet addict user. So I explained the story to everyone, and they found it amusing.
But all the hype didn’t translate into ticket sales because we all went to see Pirates of the Caribbean: Dead Man’s Chest instead. So I guess the lesson is that a well-written and entertaining story wins out over a collection of cliches everytime. And you really shouldn’t give people what they say they want.