You get what you pay for.

Most mornings when I am at home I will stop by a coffee shop, Williams Coffee Pub, near my home. They are a Starbucks wannabe kind of place, with similar prices, but not so good coffee. But… they offer free WiFi. So I find it a nice place to work first thing in the morning given that I would have to pay to use Starbucks WiFi.

Sadly though, their WiFI service doesn’t work all that well, and this morning it wasn’t working at all. So I left and went somewhere else for coffee.

I can’t really say much since the service is gratis, but the lesson here is if you’re going to promise a service, make darn sure you can actually provide the service – whether it is free or not. In some cases it may be the sole reason the customer decided to buy from you.

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