Killing Barbie.

Is it the end of the line for Barbie dolls?

Today, a radical idea is being proposed: Kill her. Dead. End of brand. Los Angeles Times columnist Pat Morrison is writing Barbie’s obit.

"So let’s all have a go at Barbie," Morrison wrote. "Give up on the re-re-reinvention. Take out Barbie at the top of her game. With a big, dramatic exit, Mattel could actually make a killing out of killing Barbie."

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