It’s not the heat. It’s the humidity.

I’m one of the few people I know who enjoy it when it is hot outside. The past couple of days the temperature has hit about 100 degrees, and about 100% humudity, and I’ve been out on my bike soaking up that sun. I never complain about the heat. And I only turned on the air conditioning in the evening to allow my family to get a good sleep primarily because the excess humidity makes it a bit uncomfortable.

The weather has been pretty wacky though. A week ago it was so cold that we had to wear jackets. This week we’re baking. And then today we were hit with wicked thunderstorms and some tornado activity.

Now I’m sure that some people would tell me that this is all explained by global warming. Of course if we can’t predict the weather a week away I’m not really sure we can guess what will happen in 20 or 200 years either. I’m just reminded of the fact that nature is the most unpredictable thing of all, and I don’t think we understand near as much about it as we think we do.

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Knowing it when you see it.

Seth Godin posits that most marketing people who think they know a winning campaign or product when they see it, simply don’t. He does make possible allowances for a couple of people though:

Perhaps Clive Davis knows a hit song when he hears one, and certainly Giorgio Armani has the magic eye. But, just speaking for myself, I don’t have Clive’s ears or Giorgio’s eyes.

If Clive Davis knows a hit song when he hears one, then why are multi-million dollar marketing campaigns required to turn those songs into hits? And why are fashion shows and ad campaigns required to promote Armani suits if they are hits?

Even when we have proven talent that isn’t always enough.Kelly Clarkson won the first American Idol, apparently proving that she had more talent than any other contestant. But it took all of the Idol media attention, and millions of dollars of marketing to keep her records above the general noise level in the music business.

If these people know a hit when they hear one, why did nobody sign the Arctic Monkeys to a record deal?

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Selective proof.

Why is it that a week of high temperatures in May is clear proof of global warming, when the freezing cold temperatures a week earlier in May get no mention and apparently prove nothing?

And why is it that people talking about greenhouse gases so frequently refer to them as "pollution", when water vapor accounts for up to 70% of the greenhouse effect, and carbon dioxide accounts for up to 26%. Neither of those would constitute pollution.

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A perfect day.

Today was one of those picture perfect days. We took advantage of the beautiful weather and hung out with some friends. Then I just relaxed outside and read until it got dark. I didn’t do much else at all.

You might say I prioritized things.

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Making your decisions for you.

Harper’s Magazine, understanding the concept of free speech, has decided to print the 12 cartoons that caused rioting among Muslims a few months ago.

Indigo Books and Music, the only bookstore chain in Canada, with over 260 stores, has pulled that copy of the magazine because they don’t. Their stated reason:

An internal memo obtained by the Globe advised Indigo staff to tell people "the decision was made based on the fact that the content about to be published has been known to ignite demonstrations around the world."

Fortunately they’ve made the decision that you shouldn’t see the magazine for you.

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Killer of the week.

Mark Evans wonders why people are fascinated with the idea of a BlackBerry killer:

My column in the National Post this week is about Motorola’s "Q", and the strange obsession people have with the hyping the next Blackberry-killer.

This week it’s the BlackBerry killer. Before that it was the obsession with an iPod killer. Microsoft is looking for a Google killer. Years ago they created a Netscape killer.

In every market there is always a winner; a top dog. And there is always a competitor trying to come up something better, as if that will suddenly make people want to switch. It’s tough to get people to switch by themselves though. Internet Explorer didn’t beat Netscape because people decided it was better. Corporate IT departments just preferred the browser that came free with the operating system and forced people to use it.

The idea of a product "killer" gives marketing staff something to strive for, even though what they are really trying to do is change peoples’ minds. And it gives journalists something to write about.

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Diametrically opposed.

Chris Pirillo has too much stuff to do:

I have too many things I need to do, and I’ve got no time to do ‘em all. I’ve had so many late nights in the past week, it’s not even funny. Didn’t even have a chance to check my email until 11am today! I stayed up last night working on helping the Outlook team, but I still have a few more things I need to tweak in this site’s template…

On the other hand, Robert Scoble is re-evaluating,asking what he should be doing:

Tonight, though, I find I’m questioning everything about my life. Am I doing the right things? Treating people well enough? Doing enough to improve the world?

Nobody really needs to do anything, other than eat and sleep.After that you just have to figure out what is really important to you and do it. Everything you do is a choice.

So many people talk about how busy they are as it is was a badge of honor. I work hard sometimes, other times I volunteer, and yet other times I just relax with a good book. I’ve been there for all the major events in my family’s lives, and we’re pretty comfortable, though I won’t be retiring tomorrow either.

There are 24 hours in every day, and you alone can decide how to spend them.I just do the stuff I want to do.

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