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PR mistake #65.
If you ask a writer for a national newspaper to try your software, make sure first that it won't hose his machine, because they tend to write about the experience, and that probably isn't the kind of press you're looking for.
Mark Evans, technology journalist for the National Post, recounts his experience with the new beta of Microsoft Internet Explorer 7:
I got a nice surprise from Internet Explorer 7 this morning when I restarted my laptop - an error message about missing DLLs, which is preventing Windows from starting up properly. So I'm at a conference this morning with a useless laptop because I jumped at a beta at the urging of Microsoft's public relations agency.
Now Mark clearly likes to take risks - after all he did try Bleezer - but perhaps he might be a little gun-shy with the next IE beta.