More?

People constantly amaze me. The day after Christmas, my sons and I went to Starbucks and the bookstore. It was next to a big box electronics store, so we thought we would glance in and see what kind of sales they had.

The store was jammed with hundreds of people, so much so that we couldn’t even be bothered looking around.

A day after the biggest gift giving day, people are still looking for more.

One thought on “More?

  1. This is market segmentation at work. Those that can’t be bothered will pay more at a more convenient time whereas those who can be bothered will pay less now. It is to the store’s advantage to make post-Christmas shopping as unpleasant as possible in order to seperate those who would be willing to pay more from those who wouldn’t.

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