The danger of blogs.

The media may not be interested in promoting the power of blogs as an alternate information service, but they sure have picked up on the danger of them.

CTV, a Canadian television network, is airing a special news segment tonight on employer concerns over blogs, probably related to a recent study that suggested employees waste time reading blogs at work:

Workers in the U.S will this year waste the equivalent of 551,000 years reading blogs, a study has suggested.

The research by Advertising Age magazine has calculated that some 35 million workers, about one in four of the U.S labour force, will read blogs and visit blog sites during the year.

On average they will spend 3.5 hours, or 9 per cent, of their working week engaged with them.

Time spent in the office on non-work blogs this year will take up the equivalent of 2.3 million jobs, with blog readers essentially taking a daily 40-minute “blog break”.

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One thought on “The danger of blogs.

  1. Interesting assumption that all blog reading is wasted time. I wonder if they tried to take out blogs that are on a work-related topic.

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