Is content really king?

I’ve heard the expression “Content is king” for years. But is it really true?

If content is king, why are newspapers and magazines dying? Why is Google, a company that neither owns nor creates content, is growing by leaps and bounds?

Yes blogs may be generating a few dollars for their content, but it seems that the money goes to those companies that find content, virtually aggregate it, or provide a conduit to it. The value of the actual content itself seems to be declining.


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