A bit premature.

Robert Scoble is again suggesting that companies whose websites do not have RSS feeds should fire their webmasters. But Seth Godin’s comments suggest that RSS is used by few of his readers:

This blog has one of the fastest-growing RSS feed lists I know of, but it’s still a scary-low percentage of my readership.

While I do agree with commenters on Robert’s post when they say “Why wouldn’t you provide and RSS feed?”, I wonder if it might be a bit premature to fire someone for not implementing an early adopter technology that perhaps few people use? According to a Pew Internet study [PDF], by the end of 2004:

5% of internet users say they use RSS aggregators or XML readers to get the news and other information delivered from blogs and content-rich Web sites as it is posted online

One example Robert users of companies that don’t have RSS is Reva Systems. I’m not sure how much value a company that deals with networked RFID would derive from RSS.


One thought on “A bit premature.

  1. Here’s why.

    How many readers a day do I have? Somewhere between 15,000 and 50,000.

    What’s the chances I’m going to link to someone without an RSS feed? Far smaller than if you have one.

    What’s the chances I’ll link multiple times to you if you don’t have an RSS feed? Almost none.

    So, you willing to turn down my traffic?

    That’s like telling the CES chairman “no, I don’t think I’ll keynote your conference this year.”

    How long would an exec last if he turned that down?


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