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Why?
Cottonelle is changing its name to Cashmere.
ScotTowels is changing its name to SpongeTowels.
Tostitos has new blue packaging.
Why?
Why would you spend so much money to establish brand recognition, only to throw it all away and start from scratch? What idiot in Marketing thinks this is a good idea?
And don't even get me started on the value of five blades on my Gillette razor.