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Pyramid scheme.

Robert Scoble comments on the new good old boys network:

And I've been blogging less than five years. Ahh, welcome to the new good old boys network.

So, how do you change this? I have some ideas. But, they require you to put in the work. I blog every day from 6 p.m. to 2 a.m. and on weekends. And that's after putting in a day's work doing a video blog for Microsoft and answering email and doing a bunch of networking.

If you're willing to put in the work day after day after day for five years you'll find yourself in the good old boys network too.

Yet assuming that Robert continues to work at blogging, and someone else starts putting in the work day after day, they would still be five years behind him, and far less likely to join the good old boys network.

It's like a pyramid scheme. The first people in move to the top of the pyramid. newer people start at the bottom, pushing the people at the top higher. As new people start blogging, they quickly notice Robert and a few other key bloggers who are often quoted, and they link to them, pushing their ratings and their credibility upward. I think that it would be quite unlikely, though not impossible, that an unknown blogger starting today would be able to enter the good old boys blogging network, regardless of gender.

Also, with increased readership, it is more likely that when Robert links to things he likes, there will be many readers that like the same things.

Of course, that doesn't make Robert's point any less valid. You should write often about what you enjoy. People will listen.

Comments

Something I learned only recently is that the primary tool we use to measure blog "popularity" (which of course should not be confused with quality) only count links on the home page of a blog. What does this mean? That links found in blogrolls...which many blogger will admit they set up once and rarely keep up-to-date to reflect their real reading habits...get far more weight than the links that you actually cite in your day-to-day blogging...which go off the page within days.

This too, favors those who have been around longest and have gotten ensconced on blog rolls.

If we care about being able to *find* the people writing about the things we enjoy, then we need new, better tools. Especially if we want to find new, better voices.

Posted by: Elisa Camahort on August 2, 2005 12:26 PM

New tools are coming Elisa. Also new ways of using the existing tools are coming.

Posted by: Robert Scoble on August 2, 2005 09:38 PM

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