Over past three years, Apple and its iTunes have saved their music industry from falling into the dark abyss that is peer-to-peer sharing. Now the same record industry wants to kill the golden goose, by raising prices of the songs. Why? Because the record executives are thinking to themselves: That damn Steve, he is so smart that he makes money by selling iPods and by selling music. How can this geek be a better businessman than us, they say? I mean they have been screwing the talent for so long, and now this computer guy, pulled a fast one on them! The nerve! (I am channeling their inner thoughts here, in case you were wondering.)
Thankfully, they record business is split into two camps – one that wants price of downloads to stay at 99 cents, and the boneheads.