Seat belt versus air bag.
Steven Levitt compares the two at the Freakonomics Blog:
We found that wearing a seat belt reduced the chance of death by 60-70 percent across all crashes. We estimated that air bags reduce the death rate by 15 percent in frontal crashes, but don't help in partial frontal, side, or rear crashes. (The benefits we found for adults in seat belts were higher than most previous research, and the results on air bags were lower than in most earlier research. But there is nobody who knows the data who would prefer an airbag to a seat belt if it was an either/or choice.)I managed to survive all of these years with my seat belt alone, including one particularly nasty crash. I haven't yet experienced an airbag.The bottom line is that to save a life with a seat belt costs $30,000; to save a life with an air bag costs $1.8 mm by our estimates. This makes seat belts an incredibly effective safety innovation. While in comparison, air bags look bad, indeed in the scheme of things $1.8 mm to save a life is pretty good by regulatory standards.

