The sociology of blogging.

I was thinking about Robert Scoble’s comment that “watching blogs gives you an indication of what the greater society is doing and talking about”. I made an earlier comment that bloggers represented a younger well-educated group, not indicative of society at large. Loic Le Meur provides an excerpt of an eMarketer report with the following statistics:

“Exactly 61% of the blog readers that responded to the survey are over the age of 30, and 75% make more than $45,000 a year. In fact, nearly 30% of the respondents are between the ages of 31 and 40, and over 37% spanned the ages of 41 to 60. And nearly 40% have a household income of $90,000 or higher.”

While this is merely a sampling, it is clearly not representative of the average person. Bloggers are generally articulate and feel that they have something to say. They also exhibit a propensity for constant learning, as well as sharing that information with others. And as a purely personal opinion with no factual basis, they seem to be overwhelmingly Democrats. The well known bloggers seem to be either technologically or politically focused.

Both of my kids have grown up on the internet. The communicate with friends and acquaintances via email or instant messaging. They use the web for everything. Yet the oldest one is just beginning to use blogs, I’m guessing because he now feels the need to share thoughts with friends. A few of them have blogs too. But they don’t blog the way I do; theirs are mostly personal as opposed to commercial or political.

I also haven’t seen a lot of discussions about supermarket prices, factory work, or other non-media non-technology work, yet this is certainly well represented in the society at large.