Getting inside the customer’s head – really!

CalTech is doing a study using MRIs to look at brains to see how they respond to everything products to people. Called neuromarketing, it attempts to reveal how emotions react to stimuli such as advertising.

If the science turns out to be real, then is could allow marketers to design ads that directly stimulate emotions such as pleasure or fear. And eventually I can foresee portable scanners in places like car dealerships and model home sales offices to see just how much you really want that car or house. Luckily I can also foresee a market for scanner jamming devices which indicate the equivalent of a poker face.

Sometimes technology concerns me deeply. I’d like to keep my thoughts to myself for a little while longer thanks.