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Services? Where are the products?
Paul Saffo, director of the Institute for the Future in Menlo Park, Calif., talks about how in the future everything may be a service. He uses cars as an example, but record companies would probably like this model as well. Instead of selling you music you could listen to anywhere forever (a la CD), they would like to provide you the music for a short time, more like a service. The more you want to listen, the more you'll have to pay. To make this easier, Microsoft announced technology today that gives content a digital expiration date, even when data is transferred from a PC.