This means war.

Seems that Ask Jeeves is jumping into battle with Yahoo over credibility. Ask Jeeves will no longer accept paid inclusions, as a way of differentiating themselves. After studying the issue, the decided that paid inclusion resulted in more commercial and irrelevant lists of web sites, this hampering the search experience. Oddly though, they indicate that they will still allows operators to pay to submit their sites, but that payment would not guarantee inclusion in the index. Isn’t that kind of like paying for a car, with no guarantee you’ll actually get one?