Just because you can do something on the net, does that mean it will even come close to real life? First we had Friendster and now we have Linked In and Spoke Software. Will social networking work on the net? Can you have a relationship with someone you’ve never met?

My father was an amateur radio operator. He forged lifetime friendships with people he had never seen face to face. In some cases, they met years later and have travelled to see each other once a year in a different place each time. So it seems that the key may be not necessarily the face to face, but the time and effort put into the relationship.

I’m not sure how strong a relationship might be, based on a couple of emails. And am I willing to casually share a great relationship with others? It seems that somebody else might agree with me.


Positioning: Owning a space in a prospect’s mind.

Re-Positioning: Changing spaces.

I’ve spent my career repositioning myself in entirely different positions in different industries and market segments. I’ve been fortunate enough to have had a hand in creating several categories. I’ve been successful enough on the whole that I now plan to consult on repositioning companies and their products.

Like the song says, “if you want to be somebody else, change your mind”. The most elegant way to state my philosophy is:

“Don’t change your product, change your mind.”